February 19, 2001
Doublespeak

Maybe, as posited by the ubergovernment in George Orwell's 1984, changing how people speak really does change how they think and, in turn, changes the reality in which we live.

For example, we see doublespeak like this in the financial papers:

"According to First Call/Thomson Financial's research analyst Ken Perkins, of the 137 retailers monitored by First Call the sector overall is expected to show negative growth of about 5.4 percent year-over-year, which is down slightly from the 6.5 percent recorded in the third quarter."

Retail sales are expected to show negative growth? Negative growth? Hello? There used to be a term in economics that described "negative growth": recession.

Can you say "recession" boys and girls? I thought so.

While my employer has been right-sizing to optimize for our negative growth scenario -- which is double-plus ungood, if you happen to be on the unright side of the right-sizing -- I've become increasingly sensitive (a good, healthy American word if ever there was one) to the manipulations of meaning being broadcast by our decision makers.

I would say that my employers are, in fact, lying to my face, but I'm being constantly reminded by my peers that this is an unright way to look at it. They are not lying to us. They are not even telling us "untruths". They are simply assuaging the negative growth in our expecations with non-truths because that is completely appropriate in an environment such as this.

Language, in theory, is a tool for communicating meaning. Lately, however, it is increasingly being used as a tool for obfuscating meaning. From the former President ("That depends upon what your definition of 'is' is," and, more recently, "[sure she gave me lots of money, and sure I pardoned her husband, but] there was absolutely no quid pro quo."*) to the captains of industry to tell us "We all need to be in this for the long term" while they take $26 million out of the company as the stock price continues to plummet.

My favorite nontruth was recently uttered by a Vice President (my employer now has an organization that goes three Vice Presidents deep. Three! There are three VPs between me and the President of the company. How can we possibly need that many VPs?) when a fellow employee asked point blank "Are there plans for any more layoffs this year," and the VP said with a straight face, "No, there are no plans for any more layoffs this year."

Meanwhile, I'm being told to figure out how to manage my team with at least one fewer person on my staff by this summer. (BTW, in corporatespeak, people are not people. They are "headcount". In national security terms, layoff casualties are "collateral damage." Thus, I am not actually losing people... I'm decreasing headcount.)

My staff now has a better bead on the truth here than I do, because the rumors they hear are often more accurate than the official line I'm told by those higher up the food chain than I am. I think this is partly because the folks on the front lines don't bullshit each other the way upper management bullshits their staff.

Did I say bullshit? I meant to say "lie through their teeth."

Telling the truth doesn't make reality any more palatable, but it *does* make it more likely that you'll be able to negotiate reality's treacherous waters successfully. But, neither our news media nor our captains of industry seem to think we can handle the truth.

---

*note: the second quote above [with my paraphraseology in brackets] is attributed to Clinton by ABCNews' account of the incident in this online article. ABCNews claims to quote the former President's statement in an Op-Ed piece which appeared in the New York Times, but I have not seen the original article.

Posted by on February 19, 2001 06:09 PM in the following Department(s): Essays , Tidbits II , Tidbits III


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