April 04, 2001
Training

We all train each other on how to behave. Every day.

Habits form at the outset of any relationship, and they tend to reinforce each other and evolve each other over time.

Take the customer/vendor relationship. Customers say they want good service, but when it comes to putting their money on the table, they often grant their patronage to stores with bad service because, well, it's cheaper. So, the cheaper-but-you-get-bad-service behavior is rewarded, and it gets reinforced.

When you visit sites on the web, they sometimes send instructions to your browser to open up a new window with some advertisement or another. This is very irritating. One major online retailer has also discovered that when *they* pop up a window promoting a special sale, more people end up buying.

The result is that now this online retailer pretty much *always* puts up that annoying pop-up. It won't be long before the other major online retailers do the same. We, the customers, are rewarding them for their bad behavior.

Now, I should also point out that the major online retailers track where you come into the site and at what point you leave. They do this to find out what's working and what isn't.

If, like me, you are annoyed by unsolicited advertisement windows popping open on your browser whenever you visit an online retailer, my advice for you is to simply close all of your windows related to that store and wait a few minutes before reentering. If enough people do this, then the stores will stop this behavior. I know this for a fact: I (so far, at least) still work for one.

Posted by on April 04, 2001 02:40 PM in the following Department(s): Essays , Tidbits

 Comments

 Post a comment
Name:


Email Address:


Home Page:


Comments:


Remember info?




Copyright (c)1998 - 2010 by Allan Rousselle. All rights reserved, all wrongs reversed, all reservations righted, all right, already.
Click here to send me mail.

The author. January, 2010.
S e a r c h   T h i s   S i t e



D e p a r t m e n t s


R e c e n t   E n t r i e s


R e c e n t   C o m m e n t s

F r i e n d s


A r c h i v e s


O t h e r   L i n k s